Three Signs It’s Time To Get A New Website

When people are searching online for a service, the company’s website is the first impression they get of the way in which the company works. Like it or not, first impressions leave the lasting impression so making sure you get it right first time with your website is very important. While you may well be perfectly content with the site you currently have (after all it took a lot of work and money to make it look that way), you may find that actually, it’s terribly outdated and could do with an upgrade.

  1. It isn’t very appealing to customers

If your website doesn’t look particularly good, such as when there’s inconsistency across the themes you’re using, or else the fonts across different pages don’t match up, then it’s likely that customers will be put off using the company.

An out of date site that lacks organisation and consistency can make your business appear unprofessional. This could cause a potential client to go elsewhere for the service they’re seeking.

  1. It’s not mobile friendly

The vast majority of internet users browse the web from their portable device, whether that be on a tablet or a mobile phone. Therefore, having a website that lacks the ability to be mobile friendly comes at a detriment to your business. The rate of traffic that comes from mobile devices currently sits at a higher percentage than desktop traffic, meaning that your website should be easy to navigate on both desktop and mobile devices.

  1. Your site isn’t ranking very well

SEO, or search engine optimisation, is critical as it determines just who is coming across your website in their searches. Even if your site is beautifully designed, if no one can find it because it doesn’t rank well on search engines, its design is entirely futile.

The usability – how your website presents its information to users - of your site, alongside the content and use of qualifying keywords, plays a massive role in determining what Google considers to be a successful, high ranking website.

Guilty of one of the above? Then it’s high time you got yourself a brand new website. It will only do good things to your business and its success. Need some help? Get in touch with Planet today!