Global chemical and pharmaceutical Vivimed are a company with burning ambition. Through their model of growth through acquisition, Vivmed quickly established a customer base in 50 countries, with manufacturing bases spread across three continents.
Their problem was related to their growth; a sequence of acquisitions had lead to a disparate identity with no sense of “brand family” or hierarchy amongst their global subsidiaries. Quite simply, the group had little visibility
Planet’s mission? To devise a strategy that unified these separate elements under the Vivimed umbrella.
And as a global brand, the world wide web simply had to reflect this unity. Seamlessly integrating with their in-house marketing department, Planet relaunched the tired Vivimed brand, and made their website the jewel in the company’s crown.
We delivered a brand that not only drove sales short-term, but provided a framework for long term growth. Since the launch of the new website, analytics have proven Planet increased traffic by 48% compared to their previous website. It engages customers, and provided Vivimed