Transglobal Sports was founded ten years ago with the goal of providing quality and cost-effective products for the athletic community. Early work with Planet quickly established their brands as UK and European leaders
However, after early initial success sales began to stagnate - a problem not uncommon to many businesses at that stage in their development. Determined to take their stable of brands to the next level, they once again turned to Planet.
A Planet brand evaluation found that their core brands had moved away from their original message
and philosophy; for athletes, by athletes. Whilst acknowledging the company had grown, we realigned their leading brands to better connect with the target market. Our art direction, marketing literature rewrite and website development ensured that once again Transglobal brands convinced and engaged the product-savvy sportsmen and women who form their key customers.
Taking the brands back-to-basics to focus on their key message paid dividends, with a 200% year-on- year increase in business growth. Transglobal wanted to take their brands to the next level, and Planet duly delivered.