Kirklees Active Leisure is the charitable trust responsible for delivering sport and leisure facilities to over 400,000 West Yorkshire residents – the UK’s 7th largest metropolitan borough.
Working as an extension of their existing marketing department, Planet devised marketing strategies that engaged and motivated the local community, and massively improved brand awareness.
Planet helped KAL achieve their best campaign response in five years, with a 41% year-on-year increase in new gym members. At the heart of KAL’s mandate is to generate a surplus to reinvest in
improving facilities, since 2002 they have reinvested £18million.
“We are a small marketing team and the importance of working with a design agency that not only delivers great creative concepts but can also work as extension of our team is vital.
Tina Coffey, Marketing & Communications Manager