Regardless of how experienced you are in your chosen field, going solo to establish your own business is a huge decision, with potential pitfalls along the way. Things were no different for husband and wife team, Kevin and Hannah Philip when they launched Beam Consulting providing civil engineering advice in 2010.
Entering this highly traditional market meant the new was often rejected over the tried and trusted. This was compounded with economic conditions that were severely restricting the construction industry.
To overcome these issues, Beam tasked Planet with establishing their fledgling business in a crowded market.
We conducted in-depth research to gain real understanding of the industry and its consumers to create a powerful proposition to market. The result was the rollout of the Beam brand, complete with online presence and a full compliment of marketing literature.
As with every client, we cut out the jargon and techno babble to discover exactly what Kevin and Hannah wanted to achieve, allowing us to formulate a marketing mix that didn’t just achieve their objective, it surpassed it.
After their first year’s trading, Beam were up 19% on their most optimistic sales expectations, and are now firmly established as one of the North’s most trusted civil engineering consultants.